Policy Lab

Service

Impression

Identité visuelle

Design graphique

Identité de marque

Refonte de marque

Illustration & Iconographie

Secteur

Recherche et Innovation

Technologie

Environnement et développement durable

Affaires

Contexte

The Policy Lab, co-founded by Aurélie Tibbaut and Fanny Sbaraglia, is a public policy research-action laboratory based at the Université libre de Bruxelles. Established in 2019, the Policy Lab aims to enhance communal living by connecting public institutions with their stakeholders, such as citizens, associations, and businesses. Their mission is to promote more effective, inclusive, and sustainable public policies through research-action projects that integrate diverse knowledge and data.

Défi

The Policy Lab needed a new visual identity that reflects their mission of connection and collaboration among various stakeholders. The goal was to create an identity that communicates their innovative and inclusive approach to research-action in public policy, while being modern, professional, and accessible.

Solution

Our agency collaborated with the Policy Lab to create a visual identity centered around the concept of "building bridges." This concept symbolizes the connection between citizens, society, sustainable development, and education. A diverse color palette based on primary colors was chosen to evoke unity in diversity. Digital and physical communication materials were unified to reinforce this message of connection and collaboration.

Impact

The new visual identity has strengthened the Policy Lab's brand image, enhancing its visibility and credibility. It enables the Policy Lab to attract new partners and continue promoting more inclusive and sustainable public policies.

Équipe