Tartufaia

Service

Impression

Design graphique

Identité de marque

Signalétique

Refonte de marque

Secteur

Restauration

Contexte

Tartufaia breaks the rules. Here, luxury truffles aren't untouchable museum pieces—you can smell them, touch them, pick your own. It's the Italian way: authentic, hands-on, human. Since launching at London's Borough Market in 2006, these chef-founders have built a cult following worldwide. Now opening in Maastricht, they're bringing that same passion for connection and quality to a new audience.

Défi

Tartufaia faced a classic dilemma: how do you modernize a beloved brand without losing what made it special? They needed a rebrand that balanced tradition with evolution—keeping longtime fans while winning over new customers. The stakes were high: this identity would launch their international expansion, starting with a new shop in Maastricht.

Solution

Working closely with Tartufaia, we captured their passion and commitment to tradition. Together, we charted a path for international growth—one that keeps authenticity and human connection at its core. The result? A brand ready for new horizons without losing its soul.

Impact

This fresh identity fuels international growth while deepening connections with a diverse audience—all without losing the human touch that makes Tartufaia special.

Équipe