Ginetta

Service

Visual Identity

Art Direction

Naming

Industry

Food & Beverage

Event

Context

As part of her GINETTA project, renowned chef Stephanie Todde offers a series of culinary workshops dedicated to pasta. These workshops aim to teach artisanal techniques and traditional family recipes while exploring creative variations of this iconic dish.

Challenge

Tell the story of Stephanie, her memories, and her Italian culinary heritage, while weaving connections around the dolce vita. The logo and graphic charter must reflect craftsmanship and modernity, while the storytelling should captivate and evoke emotions.

Solution

The design of the experience is essential: each workshop must immerse participants in the universe of GINETTA, with inspiring visual supports and recipe sheets. The communication strategy, through digital campaigns and social networks, must attract cooking enthusiasts and create an engaged community.

Impact

Since its launch in December 2024, GINETTA has generated a remarkable impact: Workshops are consistently fully booked. A constantly growing waiting list, testifying to unprecedented enthusiasm. New projects in development, including a book planned for 2026. Ginetta has won over hundreds of pasta enthusiasts.

Team