Tartufaia

Service

Design graphique

Brand Identity

Signage

Rebranding

Industry

Food & Beverage

Context

Tartufaia breaks the rules. Here, luxury truffles aren't untouchable museum pieces—you can smell them, touch them, pick your own. It's the Italian way: authentic, hands-on, human. Since launching at London's Borough Market in 2006, these chef-founders have built a cult following worldwide. Now opening in Maastricht, they're bringing that same passion for connection and quality to a new audience.

Challenge

Tartufaia faced a classic dilemma: how do you modernize a beloved brand without losing what made it special? They needed a rebrand that balanced tradition with evolution—keeping longtime fans while winning over new customers. The stakes were high: this identity would launch their international expansion, starting with a new shop in Maastricht.

Solution

Working closely with Tartufaia, we captured their passion and commitment to tradition. Together, we charted a path for international growth—one that keeps authenticity and human connection at its core. The result? A brand ready for new horizons without losing its soul.

Impact

This fresh identity fuels international growth while deepening connections with a diverse audience—all without losing the human touch that makes Tartufaia special.

Team